As a business owner, understanding the importance of customer service goes hand and hand with your brand’s success. Nothing is more important to growing your business than keeping your customers happy and satisfied. The key to achieving this is by providing exceptional customer service.

For over 50 years, Dr. Gerald Blumenthal has been engaged in customer service, whether through running his own businesses or advising other business owners. Through public speaking events and seminars, Dr. Blumenthal helps businesses realize the importance of customer service and how it reflects their brand. The following are a few ways in which customer service affects the success of your business.

Customer Service Provides Important Feedback

In our age of immediate feedback through various online channels such as social media, Google reviews, and Yelp, the level of customer service exemplified by your company can cause your business to either sink or swim.

The majority of business reviews and customer feedback found online deal with customer service issues. If your company or brand does not value great customer service, there is a high likelihood that your customers will go online to rant about the poor service they received, thus negatively affecting your business.

Similarly, customers who have a great customer service experience will leave positive feedback. Positive feedback about your company’s customer service helps increase business because it creates a sense of security for the potential customer. Potential customers will see that existing customers of your business are treated well, thus making your company more likely to gain their business.

Customer Service Maximizes Customer Retention

Retaining existing customers is as important as growing the customer base. A company that is unable to retain their customers is doomed to fail. A company that has excellent customer service creates loyalty in the customer. Happy and satisfied customers will want to continue to do business with you. Having a group of customers that are happy and satisfied with the level of service they received from your brand is imperative to your company’s success.

Dr. Blumenthal has been helping Houston area and national businesses provide exceptional customer service to their clientele for over half a century. His speaking engagements are both fun and informative, and have greatly assisted many businesses in growing their brand. Contact Dr. Blumenthal today to have him speak at your next company event.