Customer service is often associated with bringing in new customers. Companies in Houston will stress the importance of great customer service because it is the bridge to bringing in new clients. Although bringing in new customers is obviously important to building a business, often overlooked is the importance of customer service as it relates to customer retention. Let’s face it, you can bring in as many customers as you could hope for, but if they don’t stay, your business will not survive.
There has been a recent trend in the business world where companies have shifted their focus and marketing budget from bringing in new customers to customer engagement and retention. This is due to the fact that more than half of revenue comes from repeat customers rather than new business. In addition, it has been found that repeat customers on average spend over 60 percent more than new customers.
Great Customer Service Is Key to Customer Retention
Now that the importance of customer retention has been realized, being able to perform exemplary customer service is more important than ever. Clients want more than a faceless entity and want to feel important. They want to feel that they are in a true business relationship, not just a run of the mill merchant-client relationship.
The key to achieving this kind of relationship is through great customer service. Whether you are a small business or large corporation, knowing how to provide a great customer experience every time will earn a faithful and longstanding following.
For 50+ years, Dr. Gerald Blumenthal has been helping Houston and nationwide businesses grow by improving their level of customer service. During one of Dr. Blumenthal’s speaking engagements, he leaves no stone unturned when it comes to addressing customer service issues. Using a humorous speaking style, Dr. Blumenthal instills in each person a desire to bring the highest level of customer service to both new and existing customers.
Schedule Dr. Blumenthal today to speak at your next company engagement.